When using email marketing, it's imperative to ensure the people you email actually want to be receiving them. You are sure to lose customers if they feel you are spamming their inbox. The article below has several great tips to help you with your email marketing campaign.
Have goals with your audience. Encourage your subscribers to invite their friends to join your list too. Make it easy for people to invite interested friends by including a "Subscribe" link in every email message you send out. Your subscription list will automatically grow as more people who are interested in your business sign up.
Include special promotions only in your email marketing, like coupons or discount codes. This type of email marketing provides readers with value for participation, and it provides them with encouragement to refer their friends. Consider giving even greater discounts to those readers who do refer new customers.
Harness all of the resources available to teach yourself about email marketing strategies. Search online for information, or check out books from the library. You could also consider attending local classes or workshops in your area for relevant local information.
Try using A/B testing on your subject lines. Create an email with two separate subject lines. Send an email with the first subject line to half of your list, and an email with the second subject line to the other half of your list. This allows you to determine which subject lines lead to subscribers opening your emails, and which get deleted without a second thought.
Always get customers' permission before sending them emails. Businesses that are taken seriously do not send out mass mailings via email. It could go as far as people not desiring to do business with you any longer.
Marketing emails that are important should not be sent out close to major holidays. People are likely to be away from their offices and computers or just preoccupied with other matters. There are always exceptions, though! Some examples of this are occasion-specific campaigns such as Black Friday specials.
Email marketing should have the branding of your business. Design an email template that incorporates elements from your site. By using the same fonts and colors, and including your logo in all of your marketing materials, you will create a visibly unified message. This will allow people to recognize your emails more easily.
It is wise to have a clean, unsubscribe link. Make sure that this unsubscribe link is clearly visible and not hidden in text somewhere. Make sure clients know that it is their choice to subscribe, not a requirement.
Learn the things you should avoid by checking out what people think is spam. Make an extra email account and sign up at various places online. Take a look at how much spam immediately floods your inbox. Study these emails for examples of what not to do, and tweak your own campaigns as needed. Taking measures to stand out from spammers will boost the credibility of your brand.
Encourage your customers to buy from you by offering rewards in your emails. Give your customers a compelling reason to give their business to you instead of your competition. Offering free shipping for orders over $50 is a good example of incentive.
Anytime you make contact with a new customer be sure to get their name. This allows you to say hello to them in a personal manner each time you email them, helping them to feel at ease as soon as they begin to read. As Time Warner email , you will be far ahead of the competition.
Show all of your customers and followers that you do truly appreciate their support and value their time, do this by sending emails that are informative, as opposed to spam. Don't take advantage of their trust or talk down to them with obvious pleas for their sales. Your emails should contain relevant information, discount offers, or useful advice.
The number one rule when it comes to email marketing is that you must only send emails to people who have asked for them. If you are blasting out emails to consumers who do not want this kind of communication, they will complain, and you will end up losing business. Implement the tips found here to ensure that you do not email the wrong individuals.